Since United Nations Women Goodwill Ambassador and actressEmma Watson launched the HeForShe campaign in September 2014, a tremendous amount of interest in the world of feminism has been generated. Not only America and England started buzzing about equal rights for all genders, the rest of the world also followed suit. Feminine power is taking the world by storm - even in countries like Afghanistan, where gender inequality is enforced under the veil of religion.
Vodacom Head Talks about Feminine Challenges in the Industry
Mwamvita Makamba is the executive head of the business development of pan-African Vodacom. According to Makamba, women working in the telecommunications industry in Africa are facing major challenges because of gender discrimination.
Misconceptions lead to gender inequality
According to Mwamvita Makamba the problems begin as early as the school years. Girls are not being made aware of career options in fields like mining, construction, engineering or telecoms. From a young age girls believe that so-called 'feminine' careers like nursing, administration or teaching are their only options. There is also a tremendous misconception that ICT requires physical strength and women are not able to work in this field. Because a career in the telecoms is typically assumed to be a 'man's job', far fewer women work in the industry. Not to mention the severe lack of females holding positions of power. Makamba reports that after working in various roles at the Vodacom Group over a period of six years, she has hardly seen any women in boardrooms.
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